If you’re in my neighbourhood you’ve probably seen my fliers to use up your end of the year RMT benefits. It seems a little ironic to be cramming in preventative health care into a one month(sometimes less) period. Save your cramming for the stuffing in your turkey.
Your benefits are there for you to use throughout the year. RMT is there to prevent injuries and find out what areas of your body need a little more attention whether it be in the form of stretching or strengthening. This gets you involved with your own health care but you’ve heard this from me before so…
From my experience these are the types of clients that I’ve encountered towards the end of the year. They’re usually new and I will either see them on an ongoing basis for an undetermined amount of massages or I’ll probably see them next December.
If a certain type of client is going to lose their 2014 benefits once the clock strikes 12 on NYE they’re going to want to use them up. They can get an hour long massage five or six days in a row if they want on the last week of December so as not to lose them. In six years of treating people I’ve found this only a couple of times, the scenarios are like I just mentioned, a client wants to make sure they get the benefits spent and not go to waste. I massaged a client for three days in a row 4 years ago for 2 hours at a time. It was hard work and they told me straight out, “I don’t want my benefits to go to waste” and I told them the benefits of spreading out the treatments throughout the year, I don’t know if they heeded my advice, I left the clinic that spring and didn’t see them January through May of that year.
Or the universe intervenes and a person comes in because they got the message,(probably from me, not from their insurance company) they might never have had a massage and somehow through the noise of Christmas, my message gets through. Maybe their therapist moved, maybe the client moved and doesn’t know where to find a therapist. They hopefully have a good experience and continue to come see me.
Clients motivations for using their benefits become clear to me pretty quickly. Looking to establish a long term client, I’d prefer the latter but making a preventative client out of the cramming client is a worthy challenge indeed.
I run into people in the hood and they mention that they’ve seen the fliers, and…….the bug has been planted, we’ll see where it goes. In the meantime I’ll be out there putting up fliers to remind people to use their 2014 RMT benefits hoping to make them see the value in preventative health care or whatever their motivations may be.
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